March 18, 2016
To support our goal of doubling the number of matches made in 2016, BBBSMA launches new campaign initiative to recruit 100 male mentors in 100 days.
Atlanta, March 2016 –Big Brothers Big Sisters of Metro Atlanta (BBBSMA) has launched a new marketing initiative with the ambitious goal of recruiting 100 male mentors and matching them with 100 boys on the waiting list in the course of 100 days. The ‘100 Men in 100 Days’ campaign (#100Men100Days) will be launched on Saturday, March 19 when Big Brother of the Year, Kamal Shakir, is honored by the Atlanta Hawks as their True to Atlanta Honoree for March.
Currently, the agency has more than 700 children waiting for a one-to-one mentoring match, including 500 boys. The ‘100 Men in 100 Days’ campaign calls for 100 male mentors to step up and help BBBSMA meet the goal of significantly reducing the waiting list in 2016.
“One of our main challenges is to recruit enough male volunteers for the boys who generally make up the majority of our waiting list,” says Julio Carrillo, Chief Operating Officer for BBBSMA. “We hope this initiative will raise awareness about the need for male volunteers, and of course, inspire more men to become Big Brothers.”
Newly updated agency statistics (2015) underline the fact that children in the BBBSMA program benefit greatly from having a mentor*:
BBBSMA strives to serve the children most in need, and these are some of the factors that describe our kids*:
· 92% come from a low-income family
· 81% qualify for a reduced or free lunch program
· 74% live in a single-parent household
· 44% have a parent who has been incarcerated
* Please refer to the attached info-graphic for important statistics and outcomes in 2015.
About Big Brothers Big Sisters of Metro Atlanta
For 55 years, Big Brothers Big Sisters of Metro Atlanta (BBBSMA) has transformed the lives of some of the most vulnerable children in our community through a proven youth development strategy: one-to-one mentoring. The mission of Big Brothers Big Sisters is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever. In 2015, the agency served 2,139 children from 12 metro Atlanta counties.
For more information on BBBSMA, visit our website at www.bbbsatl.org or follow us on Facebook or Twitter at @bbbsatl.
If you wish to get more information about our mentoring programs at Big Brothers Big Sisters of Metro Atlanta, please contact:
Michele Pearce, VP of Development and Public Relations